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If you’re currently advertising and aren’t seeing the promising results that you’d hope for, then maybe it’s time to modify your advertising campaigns so that they can work accordingly for you. You never want to waste money on a campaign that isn’t profitable, so it’s best to find out the reason that your ads aren’t working so that you can make them profitable as soon as possible.
As soon as you run an ad, you have to make sure that it is working for you immediately. Never get caught up on the whole “it takes exposure” deal when running your ads. You never want to wait for exposure when running your ads because by the time your exposure kicks in, you will have lost hundreds or even thousands of dollars by advertising.
To make your advertising work for you, always go with direct response advertising techniques. The direct response simply means that your advertising efforts are measurable. This also means that your advertising should work for you now. It shouldn’t take weeks or months for your campaign to work – they should work now, and this is what this article will help you to do.
Inside of this article, we will take a look at a few tips that you can use to make your advertising more effective. All of these techniques are things that I use personally myself and have been proven to work for me. Let’s take a look at tip number 1.
1) Don’t be confused by advertising terminology
Never get confused by some of the languages that advertising reps use. Terms such as “reach”, “CPM”, and “circulation” are some of the words that you will frequently see when trying to buy advertising. You shouldn’t get confused by this lingo and your goal should be to focus on the target market in question.
Even if you find a magazine or newspaper where they claim that they serve over 100,000 – you should be wary of this. Not everyone is in need of your product or service, so out of that 100,000, you will only find a few that really need and want what you have to offer.
This is the importance of operating in a niche market and targeting your audience specifically so that you can get the most bang for your buck. Never get confused by advertising jargon, it’s the fastest way to start running ineffective ads. Here’s another tip that you should be aware of.
2) Don’t try to close the sale in your ad
Your ad is not where you should be trying to close the sale. Your goal should be to capture a lead and follow up on them with more information. Never try to sell someone on buying your product in your ad because you just don’t have enough room to do so.
This is called a “one-step ad” and these are the most ineffective ads that you can run. Always use the two-step method where you generate a lead with a free offer and are selling to them later with more information. This is the best way to run your business and start getting more sales now.
Take these two tips and look over them again to see if you’re following them exactly. Both of these tips should be considered if you want to make more money now from your advertising, so be sure to use them accordingly. Good luck with your advertising campaigns.
There may be times where you will use different types of advertising for different campaigns. Today there are so many mediums available that you need to choose carefully. Online there are email marketing, blogs, social media, and e-commerce websites. Offline there is a wide variety of specialist publications, magazines, newspapers, and journals that you could choose from.
How do you use the different mediums of advertising effectively and what are the most important things which you need to be aware of?
The structure and content of your advert will depend on the medium that you are using. For example, if you choose to run a longer editorial style advert, then you can include a lot of information. In this case, the more you tell, the more you sell. In classified style adverts, you have very limited space and number of words you can use, so you need to choose them carefully.
I generally consider advertising as a medium to promote business after I have already implemented a joint venture promotion and a leaflet drop or direct mail campaign. The reason for this is that the material you used in these campaigns can be the basis for your advertising. If they have been effective and achieved a response, then you should not need to change them extensively. You can simply tweak the headline and edit some of the wording to fit the medium in which you plan to advertise.
If you had a joint venture promotion where you got another business to send a letter out to its customers, you can use that same letter with a few edits to speak directly to customers when you advertise. For example: Instead of saying the joint venture member is sponsoring the proposal, you can say something like you are offering it to them because they are an upstanding citizen. You don’t need to use that exact wording but you get the idea. You can use what has already worked to build successful advertising campaigns in different mediums.
What are the essentials for successful campaigns across all mediums?
Have a strong and captivating headline. A good headline will capture the reader’s attention regardless of if it is a classified or editorial advert. The headline is one of the most important aspects of your adverts. Have a good offer. Make it something that people will want or will be interested in. Remember that adverts don’t always need to sell something. They can also be used to draw in prospects that may just be interested initially. Have a clear call to action. Let people know how you want them to respond. Make sure once you draw them in that you lead them towards buying from you. Test your adverts. Experiment with different mediums, different wording, and different offers. Find what works best and build your campaign around that. There’s no need to reinvent the wheel if you have campaigns that already generate a response.
There are some people that say that advertising doesn’t work. But sometimes all it takes are some minor changes to campaigns and some testing to create something that does work. Even though there are many mediums you can use to advertise in, the core principles remain the same. If you get those core principles right, your adverts will work for you.