Would you like to know how to make all of your advertising pay off big for you? Well actually, making this happen isn’t as hard as it seems. The main trick to making this happen is that you start with a firm message to market match for your prospects. Nothing happens until you do a lead, and to get leads, you have to run ads. But without an effective ad, you will probably find yourself with little to no sales. But I can help you with that.
When it comes to writing your ad, know that your prospects already know “what the deal is”. You don’t have to hide or make your ad something that it isn’t. The moment they see your ad, they know that you’re promoting something, and you have only a short period of time to convince them that your ad can benefit them.
One thing that you don’t want to do is run ads in an attempt to “get your name out there”. This is the most wasteful way to lose money on advertising. Even though big businesses (or even your competitors) use the brand-building to market their products, you shouldn’t follow the lead of these people and you should work on finding ways to generate a response from your ad right away.
You see if you run an ad in the newspapers, you’ll know whether or not your ad has worked. And this is especially true if you’re tracking your results. You should always be tracking your results so that you can know whether or not to run the ad again, or whether to scrap it and start over.
You see with brand building, you can easily lose hundreds of dollars on your ad. Have you ever seen an ad that attempts to market their business via brand advertising? It’s hideous. These ads contain a picture that takes up the whole page and may contain a short blurb of text at the bottom. And nothing else.
This is the wrong way to go about marketing your business. What you will want to stick with is generating a response now, right away. Your prospects are busy and if you don’t stir up interest immediately, your ad will be lost in the crowd. And we certainly don’t want that to happen.
To dissuade your prospect from exiting your ad, offer something for free. And it’s best if you used the word “free” in the headline of your ad. This is a great way to get a greater percentage of people to read your entire ad. Those who didn’t read all of your ads are more than likely people who don’t need your services. But for those who respond accordingly, you want to do everything in your power to follow up on these leads and get them to respond to you.
Advertising is a numbers game and you will want to make sure that you’re doing the math in your business. Figure out what your cost per lead and cost per sale is, and work on ways to decrease these average costs. One way to do so is by using the internet, but that’s a topic reserved for another day.
Good luck with using these tips to advertise your business successfully today.